The Art of Creating Viral Videos
For example, Dove Real Beauty Sketches. Samsung: All Eyes On The S4. Prada Presents “A Therapy”. Dollar Shave Club. These are just some examples of corporate viral videos – videos that get millions of views and shared rapidly online – in a span of several days.
Then you think – how did these videos go viral when consumers have formed some kind of “allergic reaction” to advertisements? Statistics show that people want to be in control of the content they receive: 86% skip TV ads. Because they don’t like the idea of being sold with something, regardless of the brand or material.
Why should business owners like you care about your video going viral? Colter Ripley, Red+Ripley’s Executive Producer has this to say:
The main benefit to companies when they do this is that if they have a message or they brand the video with their logo and image… All of a sudden they have millions of views… This can completely change a company. It can completely blow a company up and get tons of business, followers, inquiries. Businesses like Dollar Shave Club have been started this way!
They Tell a Story
Let’s face it, regardless of age, gender, financial standing, race or religion, people will always love a story. But in the case of viral videos, the stories have to be told in a way that engages viewers. And for this, you need a well-planned, brilliantly written script.
You can do this if you have the skills and expertise of Michael Dubin of the Dollar Shave Club fame. Otherwise, a viral video company that can create a well-thought out script will be your best option.
If you’re an entrepreneur who’s always finding ways to improve your business, then you’ve probably heard of video marketing. Naturally, you’d like to know more about it – what it’s all about and how it can benefit your company.
Video Marketing: A Closer Look
Young and trendy business owners like you are aware of the power of videos. A short explainer video added to your website, for example, engages readers more than a thousand words can. As a result, it can increase traffic, improve your credibility and ultimately, your bottom line.
Smart Vancouver business owners know that their marketing budgets is not something they should scrimp on. Therefore, they hire good video production companies in Vancouver;
- In order to ensure top quality visuals.
- These companies have the latest tools, equipment, and skilled manpower to do the job.
Now, your interest is piqued by video marketing. Is this something you can do yourself? Do you need to hire a film production company to market an existing video of your business or do you need them to create and market your video?
Colter Ripley, the executive producer of Red+Ripley, has this to say:
If someone is looking for a video marketing company to market their videos, that usually means helping someone with a video that they already have.
They have Good Promotional Strategies
Brands like Dove, Prada, and Samsung might have huge promotional budgets and already have millions of followers, but what about Dollar Shave Club? It’s a small business. The video production that brought them fame had a price tag of $4,500. Why did it go viral?
Let’s do a short analysis, making Michael Dubin as an example because has the skills and experience. He knows that a video can only go viral if it is brought to the attention of the taste-makers. These are the people or groups of people who are considered “influencers” of our time. Taste-makers are not only bloggers but they can also be celebrities, and so on. They have a huge number of followers who hang on to their social media posts.
Moreover, most of these followers like and share their posts. Now think: if one taste-maker has a hundred thousand followers, and half of those followers like and share your video, you’ll have an instant 50,000 likes and shares! In particular, multiply that to a hundred taste-makers and boom! You’ve got a viral video.
As Red+Ripley’s Executive producer says:
Getting the video to the taste-makers is the key here. There is a great video on Ted, “Why Videos go Viral” and mostly it is because of taste-makers picking up the video and helping to promote it.
How a Viral Video Company Can Help You
There’s no magic formula to having viral videos, but a viral video production like Red+Ripley can help your video achieve stellar status. Here’s how:
- We have a team of scriptwriters who can create compelling scripts that will engage your audience.
- Our tools and equipment is at par with the best viral video production companies in the world. In fact, we use RED cameras – the same ones used for breathtaking movies like “The Hobbit”.
- We have the right connections. When it comes to viral videos, connections matter- a lot. In the words of Colter Ripley:
We specialize in the creation and development of these videos and we can guarantee a certain amount of views through proper promotion of the video.
About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
Colter is certified in digital film with a specialization in cinematography. Moreover, he has a multimedia diploma and handles project management as a certified business coach.
His main focus is a collaborative and custom video production which guarantees lots of customer service and the final product clients are excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!