Passion and Persistence, Creating Marketing Videos
Passion and persistence are what move the people behind each marketing videos we make. It is no easy task. It takes time and it takes effort and sometimes, you do not even see results until a year later. We also know that marketing is a numbers game. The more leads you have, the more you are likely to gain some new clients along the way.
Our film production company offers customized and coordinated marketing videos that will surely help you get the viewers attention. It is a customization because the services we offer can be fitted to the needs and dreams of a client’s target customers. Coordinated because we take a holistic approach in the development and design of video production marketing.
At Red Ripley, we are passionate and persistent about what we sell and take pride in achieving the best results for each video need.
Learn more about video production cost here!
Humor and Emotion, Capture Viewers
Many of us are sure react to humor! And throughout the years, commercials with humorous content often get the attention and this goes to show that people react well to comedy and things that make them laugh. Video is a good way to capture comedy and it is often the comedic commercials that are talked about. Moreover people even push other people to see it just for the sake of a good laugh.
Even basically unknown companies get more attention when they release a humorous video. One example is the Dollar Shave Club.
They have over 24M views on YouTube. Moreover, the comments are full of people saying that they had to re-watch it because, “it’s so funny!” Enough to make Gillette freak-out! That is the kind of attention that comedy gets a company if done correctly.
There is an actual science to why we actually pay attention to humorous content. Neuroscience infers that our attention is naturally guiding us to anything that early experience registers as potentially good or bad. Harsh noises and images of gore attract our attention because we are taught to fear them.
Negative Associations about Humor
However, negative associations don’t lend themselves well to advertising. If the purpose is to make people feel good about a brand then placing negative emotions to get them to get attention may well recoil. Even if it is only because the content is out of keeping with the context.
In some cases, the response may be so contrary that people respond negatively to. As it is to both the ad and the brand itself.
In fact, this “dog breath” ad was banned by the Advertising Standards Authority in the U.K and the Republic of Ireland. It is due to complaints that the ad made some viewers physically sick.
10 Seconds to Grab
In a world full of distractions, it is hard to grab somebody’s attention and make them stay attentive. Video Length has been an issue with people who wants to make their content that people would not get bored of. But how long are videos need to be exactly to get people to truly appreciate it? According to a research by Visible Measure, marketers have 10 seconds to grab a viewer’s attention in a marketing clip.
By the 2 minute mark, you can expect that 60% of users are already clicking away. These statistics hold true irrespective of the video duration.
- Desktop users will have an attention span of 2 minutes or less.
- While the mobile users will stay a little longer or around 2.4 minutes.
- Additionally, 20% of users will click away from the video within 10 seconds or less.
- The key to actually finding out the right length for your videos is to analyze every video content.
- Having video analytics data to gain insight into user behavior can help any marketer determine the right length for every kind of video that they have.
Check out our best video director below!
Everything is Subject to Change
Everything changes and I think we can all agree with the saying “Nothing is permanent but change itself”. With Marketing, it is no different. You basically have principles and strategies that worked before that are now quite obsolete.
But wouldn’t it be awesome to know if there are things that prevailed through the test of time? It would be awesome because we know that it is a tried and tested thing. Additionally, it is something that we can actually use it even now.
And yes, there are still traditional marketing tricks that are still here today. All the more reason that they still are is simply because they work.
Book a discovery session with us and learn more about how these marketing tricks work. Moreover, you will get to choose which of those you can use to boost and fulfill your marketing goals!
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About the Author
Colter Ripley is the Executive Producer for Red+Ripley and a Video Producer.
We’ve been producing videos for over 18 years after winning film festivals nearly two-decades ago.
Colter is certified in digital film with a specialization in cinematography. He has a multimedia diploma and handles project management as a certified business coach.
His main focus is a collaborative and custom video production which guarantees lots of customer service. Moreover, the final product that clients will be excited to share!
If you’re looking at working with a great producer for animated explainer video production, definitely give us a call or fire us an email. We’ve been doing this for so many years it’s pretty easy to quickly help.
Email us to discuss your production!